Together we discover opportunities to expand your message — and yourself — through the evolution of your business's language.
Connecting with your clients and demonstrating your value is a 24/7 job in your business; it doesn't stop with your website or marketing materials.
When you learn to position yourself from a place of strength—in your personal language as well as that of your marketing materials—you refine your message and grow your confidence in communicating with your audience.
This leads to creating a better resonance with your intended market and, ultimately, to increasing your revenues.
Refining your message takes more than an editor; you need a communications partner who:
- understands the mindset of your potential clients,
- can help you discover opportunities to shift your language to better communicate your value and offering,
- and has experience building content that clearly educates and calls your audience to act.
When you use language to create a picture in the minds of your clients, you move beyond words, compelling them to action and getting overall better results in all your business endeavors.
You are responsible for how people view you and your work.
Communication is a transaction, and it's up to the sender to make it receivable.
"If you can't explain it simply, you don't understand it well enough." ~Albert Einstein
Communicating the benefits of your business in a way that connects with what is most important to your ideal client is not always easy. Sometimes seeing what is missing in your communications is not so easy from inside of your business. There is an art and intuitive wisdom to being able to hone in on the missing ingredients; once you can clarify those blind spots in your messaging, the opportunities for your business will expand in magical ways.
When I work with my clients, I act as a mirror and reflect back how their language might be:
- undermining their value,
- confusing or alienating their target audience,
- not getting to their core brand message effectively,
- or missing opportunities to showcase their greatest gifts and business benefits.
As your partner, I work with you to tap into Art & Science of:
- crafting compelling online content,
- developing consistently repeatable workshops and programs,
- and speaking with authority about your work and your passion...
resulting in that powerful feeling of professionalism as well as confidence in delivering what you promise.
Together we work to hone your language while maintaining your voice throughout your online content, workshops, programs, and the talks you deliver.
Feedback from a colleague:
"Ailey creates a safe container where your message can unfold. Existing content transforms from simply telling others what you do to speaking from a place of strength about your passion -- through her magical, collaborative process.
"She supports you in a variety of ways:
- Asking intuitive questions that bring out hidden gems
- Editing your content to speak with an active voice, giving your message strength
- Helping you to uncover clear, concise language
- Getting to the heart of what you intend to convey
She supports you in discovering authentic and resonate language that will appeal to your ideal client and allow you to share your unique self.
"I've referred Ailey to countless clients over the years and always trust her to help me craft my own messaging for my business."
-- Theresa Pridemore, Intuitive Brand Strategist and Web Designer
Are you ready for your business to move beyond words?
I would love to have the opportunity to discuss your current goals for your business and reflect on where refining your message and delivery could expand your opportunities. Please click the link below to schedule a free 15 minute intro call to see if we might be the right fit for each other.